Scroll Fading vs Scrolljacking

Scroll fade is a new design pattern. It refers to an animation that is triggered by scrolling: new elements or content fade in or out once the user scrolls down to a certain point on the page. Movement (and thus animation) is processed preattentively: the eyes are automatically drawn to it. As a result, incorrectly […]

Accordions

Although accordions can streamline lengthy content pages and reduce scrolling, they compromise content visibility and raise the cost of interaction. On the desktop, reserve the use of accordions for content-rich pages where users won’t need to access information under multiple accordion sections. While accordions add a visually rich experience, it is not healthy for a […]